Thousands of fans of the Frog House on the Coast Highway in Newport Beach have rallied around their favorite surf shop, which may be in danger because of new city zoning laws that prohibit businesses in residential neighborhoods. The outpouring of support has generated optimism that the Frog House can remain at its current location, though its owner, T.K. Brimer, still faces a months-long rezoning process and ultimately needs the blessing of the City Council and Coastal Commission.
So why does the unassuming Frog House generate such passion from its customers?
“We’ve resisted change that swept the surfing industry,” says Brimer, who bought the store from the original owner 43 years ago. “We’re not controlled by clothing manufacturers that dominate surfing—it has bothered me, surfing is a sport, not a lifestyle.”
Brimer, who still surfs five days a week, has always kept his shop 70 percent hard goods (surfboards, wetsuits and impossible to find, kneeboards) and only 30% clothing.
“The average shop is exactly the other way around,” Brimer says. “There’s a ridiculously low mark-up on surfboards. The money is in the apparel. Other shops make a lot more money than I do, but they don’t get to surf as much.”
“Ever since I was a little boy, I wanted to own a surf shop when I grew up. I kept my eye on the prize. I loved the smell of the resin, the people who worked there. But I never wanted to own a clothing store.”
The Frog House carries the best in surf gear, and if he doesn’t have what you need Brimer will tell you where you can get it. Real surfers work at the Frog House and though the pay isn’t much, they love their jobs. On average, they stay 17 years (one employee has logged 29 years).
Open 9 a.m. to 7 p.m. Monday through Friday; 8 a.m. to 6 p.m. Saturday; 8 a.m. to 5 p.m. Sunday. 6908 W Coast Hwy. in Newport Beach. 949.642.5690.
A Second Commonwealth!
Downtown Fullerton’s fave nightspot, the Commonwealth Lounge, is celebrating its the opening of second location and new concept in Newport Beach tonight!
The modern-style supper club opened in the former Ten Waterfront restaurant (it’s had many incarnations, remember when it was Hooters and the Red Onion?) on the Balboa Peninsula.
Complimentary appetizers will be offered from 9 to 10 p.m. and happy hour specials will be available until midnight. Enjoy live entertainment by Uncommon Burlesque, samba/soulists Quetzal Guerrero & The Warriors and special guest DJs J-Heart and Bobby Soul. Free gift will be given to the first 50 guests.
The Commonwealth Lounge features American gourmet comfort food, 26 craft beers on tap, boutique wines by the glass and signature cocktails. Look for weekly promotions like Wine Wednesdays, Scissors & Silverware on Sundays and Local Nights on Mondays.
Commonwealth Lounge & Grill is at 2406 Newport Blvd, on the Peninsula. 949.675.4444.
The Latest from greer's oc
Lunch & Learn at Zov’s Bistro Focuses on Brain Health
Zov’s Bistro will host a Lunch & Learn in partnership with the Alzheimer’s Association Orange County Chapter, bringing the community together for an educational conversation centered on brain health and healthy aging.
Titled Healthy Living for Your Brain &…
Dry January, Done Right at Khan Saab
Khan Saab Desi Craft Kitchen is raising the bar this Dry January with a curated lineup of zero-proof mocktails that deliver the same balance, depth, and creativity as classic cocktails, without the alcohol.
Grounded in the restaurant’s 100 percent halal…
Strickland’s Ice Cream Celebrates 90 Years and Two Sweet Years in Costa Mesa
Strickland’s Ice Cream of Costa Mesa is celebrating a major milestone. The Ohio-born ice cream institution marks 90 years of business while also celebrating two successful years serving Orange County.
Founded in 1936 in Akron, Ohio, Strickland’s Ice Cream is…
THE NOTEBOOK Musical Set for Segerstrom Hall in 2026
Producers Kevin McCollum and Kurt Deutsch, along with Segerstrom Center for the Arts, have announced that THE NOTEBOOK, a new musical based on the best-selling novel that inspired the iconic film, will play Segerstrom Hall from Jan. 27 to Feb.…
Follow Greer on Pinterest
from the blog
- 01.11.26 – Lunch & Learn at Zov’s Bistro Focuses on Brain Health
- 01.11.26 – Dry January, Done Right at Khan Saab
- 01.08.26 – Strickland’s Ice Cream Celebrates 90 Years and Two Sweet Years in Costa Mesa
- 01.08.26 – THE NOTEBOOK Musical Set for Segerstrom Hall in 2026
- 01.04.26 – THE DAILY HEALING Presents Healing House Lido
- 01.04.26 – Your Business. Our Audience.
- 12.30.25 – Mastro’s Ocean Club Irvine Toasts the New Year With Zero-Proof Style
- 12.26.25 – Holey Moley and Hijinx Hotel Bring Immersive Play to Irvine Spectrum Center
- 12.22.25 – A Thoughtful Holiday Gift for OC Locals
- 12.21.25 – A Coastal Take on Christmas at Huntington Holiday House
- 12.18.25 – Katsuya Century City Debuts Festive Holiday Menu for December Dining
- 12.15.25 – Cozy Earth Is a Holiday Gifting Favorite in Corona del Mar
- 12.12.25 – il Girasole Turns Thanksgiving Into a Day of Giving Back
- 12.09.25 – Holiday Lights Boat Cruise Aboard Pendry Newport Beach’s Private Yacht
- 12.09.25 – Celebrate the Holidays at CasaDami on the Waterfront
- 12.06.25 – Pete’s Christmas Vacation Returns to Hyatt Regency Huntington Beach
- 12.03.25 – Wrap Yourself in Luxury at Oats Cashmere’s Annual Event
- 12.02.25 – French Florist Opens New Boutique in Mission Viejo
- 12.01.25 – Holiday Cheer at North Italia
- 12.01.25 – Coastal Holiday Magic at Paséa
More Daily Doses
- 01.08.26 – FACE FOUNDRIÉ Makes Its Southern California Debut in Newport Beach
- 01.07.26 – Earlybird Flies Into The LAB With One-Pound Burritos
- 01.07.26 – Newport Beach Restaurant Week Returns Jan. 15–25
- 01.04.26 – Parlor Doughnuts Opens 100th Location in Huntington Beach
- 12.21.25 – Phantom: A Perfect Gift Idea
- 12.18.25 – Celebrate the Season at Pendry Newport Beach
- 12.18.25 – Inside Poppy’s, Anaheim’s New Go-To for California Cuisine
- 12.14.25 – Fire & Lights Festival Returns to Newport Dunes
- 12.11.25 – Butcher’s House Marks Four Years With New Fromage Menu
- 12.09.25 – Manolo Blahnik Opens First West Coast Boutique at South Coast Plaza
- 12.09.25 – ClubSport Debuts New High-End Recovery Amenities in Time for the Holiday Season
- 12.04.25 – Festive Holiday Dining at Paseo, Céntrico and Naples in the Downtown Disney District
- 12.03.25 – Celebrate the Holidays at Discovery Cube Orange County
- 12.02.25 – Chef Charbel Hayek to Open ILYA in San Clemente
- 12.01.25 – Family Holiday Celebration This Saturday at The District
- 11.27.25 – QUA Brings Contemporary Chinese Cuisine to Fountain Valley
- 11.25.25 – Holiday Packages to Help You Look and Feel Your Best
- 11.23.25 – Winter Fest OC Returns November 28 With Expanded Experiences
- 11.21.25 – Wellness That Works: Vida by VTL Boutique Spas + Wellness
- 11.17.25 – Santa Maria Novella Brings Centuries of Craft to South Coast Plaza
